Brand, UX, and full-stack delivery focused on one daily frustration: finding the right link fast.

Bookmarks are supposed to save time, but most bookmark systems slowly turn into storage. A useful link gets dropped into a folder, that folder gets buried under another folder, and eventually searching the open web feels faster than finding the thing that was saved. The feature still works. The habit around it does not.

The problem becomes more obvious when the same person moves between Safari and Chrome, a Mac and a PC, or a work machine and a personal phone. Each browser wants to be the center of the system, which makes a basic list of links depend on a particular account, sync service, extension, or piece of hardware. I wanted the links to belong to the person instead.

Startboard treats the new tab as a small piece of intentional workspace. The sites someone reaches for every day are visible as a simple icon grid, while boards create just enough separation between home, work, and personal contexts. A background, theme, and ordering choices make the page feel familiar without turning customization into another project to maintain.

Finding something should be even faster than scanning the grid. Start typing and Startboard filters the bookmarks immediately. Press enter and the same field can become a web search. Switch modes and it can hand a longer prompt to an AI assistant. The interaction stays in one predictable place, so the person does not have to decide which tool to open before expressing what they need.

Version 2 was a ground-up rebuild of both the interface and the system behind it. I moved the product to a modern Next.js and React foundation, rebuilt account and board data around Postgres, added secure authentication, and created a migration path for existing users. Drag-and-drop organization, responsive layouts, background storage, and progressive web app details all support the same goal across devices.

The measure of a start page is not how long someone spends looking at it. It is how quickly it gets them where they meant to go. Startboard is designed to appear at the beginning of a task, provide the right path with as little friction as possible, and disappear. Every new tab becomes a calmer, more useful front door to the web.